New Hampshire’s Messages
The New Hampshire primary is in the books. Here are the messages the candidates left.
- Bernie Sanders – Bernie’s huuuugh message was about a set of government services, now routine in most other modern countries and what many Americans feel appropriate when they see the American dream as a thing of the past. Universal healthcare, public education through college, and affordable housing. In Bernie’s democratic socialism world, income inequality will be reduced and abuses of Wall Street firms lassoed. Sander’s message, I believe in fairness so voters can trust me in all other Presidential dealings.
- Hillary Clinton – Hillary has an experience and gender based message. Hillary reminds voters she would be the first woman President and as a former Senator and Secretary of State, she knows government as well as foreign leaders. Hillary says trust me, vote for me.
- Donald Trump – Donald continues to tell whom ever will listen that he is the smartest person in the room. He has fixed every obstacle he has encountered already and can fix anything in the future. And although his speeches have at times been crude, once he is President he is smart enough to speak properly. Trump offers himself as voters’ security blanket against all the world’s ills while he makes American great again.
- John Kasich – John offers a far more nuanced world view. He offers his private and public sector experience coupled with his “big hearted” scrappy demeanor as the right combination for the next President. Kasich tell voters that his experience as a Governor makes him uniquely qualified to “straighten out Washington”.
- Ted Cruz – Looking down his nose at the camera, Cruz speaks knowingly, without evidence, that he is the one candidate who can “take American back” for the people. Ted conducted a “below the radar screen” campaign in New Hampshire and captured 12% of the vote. Cruz is one of the “I’m against anything President Obama is for” people and oh, by the way, I’m also a god’s friend candidates.
- Jeb Bush – Jeb wants voters to know he is the “adult” in the room, not to mention the most civilized. His 11% of the vote was an indicator Jeb says of his viability. Hmmm.
- Marco Rubio – Marco stumbled in New Hampshire he would admit. An unfortunate five minutes of the debate Rubio says. Hmmm. Marco says his time on the Senate foreign relations committee makes him the most experienced GOP candidate. Rubio’s good looks, youthful appearance, and confident manner are voters take aways even though Marco received only 11% of the vote.
- Ben Carson – Snooze (at 2%).
The Democrat primary results underscores the difference between the heart and the mind. Bernie is way ahead in attracting voters’s hearts based upon what they hope would be the case. Hillary’s “you should recognize I am the most qualified” approach is feeling flat compared to the excitement of Sanders’ message.
The GOP primary outcomes are totally inconclusive. There is no obvious winner even when the list is hypothetically narrowed. If Rubio, Bush, or Kasich withdrew, it is unlikely their supporters would naturally gravitate easily to Trump or Cruz, and vice versa. The GOP race remains a mystery.