Bloomberg Is In

Michael Bloomberg unleashed his 2020 Presidential campaign Sunday with a reported $30 million advertising buy.  As also reported earlier, Bloomberg’s strategy will be to aim at Super Tuesday (March 15) and not get forced into campaigning in the first four primaries/caucuses.  Now that Bloomberg’s candidacy is real, what does it mean?

  • Money.  Some of the first comments by Democrat challengers had to do with money.  Like, “does he think he can buy the nomination?”  Interestingly, if one thinks for a minute most all the Democrat candidates will need to raise a lot of money, especially if they are nominated.  With the price tag probably north of $1 billion the “candidate” will need to get large chunks of that billion from others and almost assuredly the “other” will want something in return.  Hmmm.  A Bloomberg candidacy may focus light on how much other candidates will be owing to special interests.
  • Reality.  With 17 other Democrat hopefuls trying to achieve a “breakout” moment, there has been a panacea of “give aways” and  ‘take aways”, like Medicare for all, forgiving college loan debt, and tax the wealthy.  Regardless of whether these proposals ultimately make sense, in 2020 they seem unattainable simply due to the mood of the public and the makeup of Congress.  Bloomberg in his pragmatic, matter of fact manner will speak sense to the electorate.
  • Catalyst.  There is a high probability that no candidate will achieve a majority prior to the convention.  Given that, what basis is there for a Sanders or Warren supporter switch to someone such as Biden, Buttigieg, or Bloomberg?   For progressive candidate supporters they must believe the convention selection, at a minimum, can beat Trump.  Second these supporters will want a nominee who can unite the party.  Thirdly, these supporters will seek someone who is at least sympathetic to healthcare for all and relief for college debt even if not adopting the Warren’s or Sander’s specific proposal. Likewise, the candidates currently drawing less than 3% in the polls will be unable to continue to fund their candidacy and will need to drop their bids.  At this time, it is still unclear whether Bloomberg can win the nomination but each of the remaining candidates will likely be measured with Bloomberg as the standard (experience, commonsense platform, and ability to raise money).

Buttigieg and Biden are currently the two most likely candidates to make the final cut.  If they attempt to emulate Bloomberg’s campaign strategies, their chance of winning the nomination and then beating Trump will improve.  Stay tuned.

Explore posts in the same categories: 2020 Presidential Election, Donald Trump, Uncategorized

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